Purpose
Our purpose is simple: Empowering our community to take back control of their lives, their health, and their journey.
Brand Story
Founder’s Note
evolvingnow started in 2024, inspired by John Anselmo’s journey through tough times and his drive to help anyone who’s ever felt stuck. John’s story is all about resilience. After the challenges of Covid, he faced a serious car accident that left him with constant neck, back, and jaw pain, along with newfound anxiety.
The accident took a toll on his sleep. Nights were restless—he was tossing, struggling to breathe through his mouth, and managing a new challenge: wearing a TMJ retainer after cracking four teeth from clenching. Every morning, he woke up drained. His health, relationships, and peace of mind were slipping, but he refused to quit. John focused on real solutions by making healthy changes, turning to fitness and travel, and putting sleep first.
evolvingnow grew from John’s journey of overcoming setbacks. His mission is simple: to share the tools that helped him, starting with life-changing sleep products, and build a community where people feel empowered to "rewrite their story."
Values
At evolvingnow, we believe in a way of life that helps you GROW in every aspect. These values are at the heart of everything we do:
Growth: Always learning, evolving, and becoming better every day.
Resilience: Life has ups and downs, but we’re here to keep bouncing back and getting stronger.
Optimism: Embracing a positive outlook and focusing on what’s possible.
Wellness: Taking care of body, mind, and spirit so you can feel your best.